Cutting Through the Noise: 5 Advantages of Investing with a Direct Multifamily Sponsor

Ellie Perlman By Ellie Perlman
3 min read
May 19, 2025

Topics:

multifamily

Finance

Passive Investing

Passive Income

tax advantages

fund

If you’re feeling overwhelmed by all the investment options out there, you're not alone. With so many funds competing for your attention, it's easy to become uncertain about which opportunities really fit your financial goals. We completely understand. It can be tough to find clarity in a crowded marketplace. 

Let’s simplify things. Here are 5 straightforward reasons why investing directly with a multifamily sponsor like Blue Lake Capital genuinely makes sense: 

1. Clear and Direct Management

As a direct sponsor, we manage every aspect of our investments, from selecting properties to day-to-day operations, and eventually the sale. This direct approach means you see exactly what's happening with your investment, without the confusion or extra costs that can come from dealing with multiple intermediaries.


Transparency is important because we believe you deserve clear insight into how your investment is performing.

2. We Invest Our Own Money Alongside Yours

 

Alignment isn't just a buzzword for us. Ellie Perlman, our CEO, along with her family office, are typically the largest investors in every deal, investing between $1M to over $8M personally. Because our own capital is on the line, we're deeply committed to making decisions that benefit all of us.


This means your interests and ours are truly aligned. We're in a true partnership.

3. Flexible, Growth-Oriented Structure

 

Think of our fund structure like your 401(k): you can easily reinvest returns and add to your investment, to strategically grow your equity over time. In line with this, our investment structure rewards larger total investments as you grow your wealth, with higher potential returns as you successfully move from class to class. For instance, investors who put in $50k can see projected IRRs at 14.9%, while investors with $500k can see projected IRRs at 15.4%. This growth model allows investors to significantly boost their overall returns throughout the holding period of 5-7 years.

Blue Lake Fund Structure 

Investing should be flexible and stress-free, allowing your wealth to grow strategically.

4. The Timing for Multifamily Investing is Ideal

 

Right now, the multifamily market is correcting from previous price spikes, making property valuations more realistic and sustainable. Recent reports, such as from CoreLogic, highlight that rent growth has stabilized around 1.5%, indicating a healthy, sustainable market. Moreover, between 2022 and 2024, about 1.8M new households formed in the core renter age group of 25–34, ensuring steady demand for apartments.


Simply put, market conditions are favorable and fundamentals are very strong. We're strategically positioned to make the most of these opportunities.

5. Protection from Inflation and Valuable Tax Benefits

 

Multifamily properties naturally hedge against inflation thanks to shorter leases, allowing rents to adjust more quickly to economic shifts. Additionally, real estate investing offers significant tax advantages through depreciation and operational expense deductions, making your investment even more tax-efficient.

These aren’t just nice perks. They're essential strategies to protect and enhance your wealth.


Final Thoughts

 

We know choosing an investment involves trust, clarity, and timing. Direct investing with Blue Lake Capital provides exactly that - a clear, genuine, and strategically sound path for growing and protecting your wealth.

If you'd like to explore our Blue Lake Multifamily Fund deal room, click here.

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About Ellie Perlman
Ellie Perlman is the founder and CEO of Blue Lake Capital, a woman owned multifamily real estate investment firm focused on partnering with family offices and accredited investors to build and preserve generational wealth. Since its founding in 2017, Blue Lake has successfully acquired and operated multifamily assets across high-growth U.S. markets, completing $1B+ in transactions.

At Blue Lake Capital, Ellie and her team work exclusively with family offices and accredited investors, offering carefully curated investment opportunities that emphasize long-term wealth creation, stability, and risk-adjusted returns. A defining aspect of Blue Lake’s investment strategy is its integration of advanced AI-driven analytics and data science into the entire lifecycle of acquisitions and asset management. By leveraging cutting-edge technology, the firm executes data-driven forecasting on market trends, asset performance, and tenant behavior, ensuring strategic decision-making and optimized returns.

In addition to leading Blue Lake Capital, Ellie is the original founder and host of "REady2Scale - Real Estate Investing" podcast, which provides insights into multifamily real estate, alternative investments, and finance.

Ellie began her career as a commercial real estate attorney, structuring and negotiating complex transactions for one of Israel’s leading development firms. She later transitioned into property management, overseeing over $100M in assets for Israel’s largest energy company.

Ellie holds a Master’s in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.

You can learn more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com.  *The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.  
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