In 2017, Ellie Perlman left a successful legal career in Israel, earned her MBA at MIT Sloan, and started Blue Lake Capital with a simple thesis: buy great apartment buildings in growing markets, treat investors like partners, and communicate like your capital depends on it, because it does.
She had no investors, no network, and no family money. What she had was a data-driven approach from MIT, a decade of real estate law experience that taught her exactly how deals go wrong, and a belief that if she educated people honestly, the capital would follow.
It did. Within seven years, Blue Lake Capital grew to over $1 billion in multifamily transactions, 4,100+ apartment units, and 30%+ net returns to investors. Not because Ellie had the best connections but because she had the best content. 500+ podcast episodes, 60+ Forbes articles, and a reputation for telling investors exactly what was happening with their money, good or bad.
Ellie holds an MBA from MIT Sloan School of Management and a Bachelor's and Master's in Law from Bar-Ilan University in Israel. She is a Forbes contributor with 60+ published articles on real estate investing, a two-time Inc. 5000 honoree (2023, 2024), and a Financial Times Americas Fastest-Growing Companies awardee (2024). She has been featured in Forbes, Yahoo Finance, Globe Street, and as a guest on 30+ real estate investment podcasts.
