Educate Yourself
As an investor, the most important thing for successful ventures is to educate yourself. Find out everything you can about multifamily investing. Learn how property value is determined and how returns are calculated. It may seem like you are trying to learn a whole new language at first, but with some patience, persistence and practice, it will soon become second nature. If you are truly serious about becoming a successful passive investor, building a strong foundation is paramount and that comes from seeking out information.
Attend Syndicator Meetings
Attend all hosted calls and meetings. People on the front line will tell you about the behavior of your assets. Listen to them. Make note of any upcoming capital events such as sales or refinancing so you can project when your capital returns are likely to occur. This helps you prepare for reallocating funds into your next investments. Also take note of projected expectations of future cash flow This can be beneficial for managing the present and the future. If you cannot attend a meeting, just make sure to follow up with a call or e-mail.
Review Each Report
Review each monthly or quarterly report. Review reports with each offering to be sure you have a good understanding of what is going on with the property. First, take a look at the management summary, the month-over-month P&L (profit and loss) statement, monthly detailed profit and loss statement, and cash flow statement. You will also want to take a look at the occupancy reports. Taking a good look at the metrics lets you see how the actual performance is stacking up with the projections. These different reports can assist you in gauging how healthy your investments are. A good syndicator will send you periodically reports, and some even hold quarterly or semi-annually investor meetings, where they give investors an update about the property and allow them to ask questions. Attend those meetings, or at least ask for the recording, so you can better educate yourself about the investment’s progress.
Track Capital Behavior
Check your capital behavior. You need to know how your capital is working on your behalf. You should calculate your ROI regularly. Take everything into consideration like internal costs, especially if you leveraged other assets to create the capital for the investment. Track your returns so you will know your investments are performing as expected. By comparing investments amongst themselves you can determine which opportunities are best.
Ask Questions
Ask questions. Understanding your investment opportunity is essential to success. If something doesn’t make sense, ask your syndicator. Don't wait for the syndicator period calls. Relationships are integral to successful passive investments. Don’t be afraid to reach out for clarification when needed.
Stay with It
Stick with your routine. It is all too easy to skip a month or a quarter and get out of the routine. Use your calendar to schedule check-ins and treat reviewing investments as a priority. At first, it may seem time-consuming, but the tasks get quicker and easier over time. Use these tasks and time to fuel your own passion. Think about it as steps for building your own wealth and increasing your value. It’s also a great opportunity to engage your family in the learning process.
Even though overseeing passive investments takes a minimal amount of work, it’s still much easier than taking on the active role and it still requires a commitment on your part. By being dedicated to overseeing your investments, you will soon understand the dealings much better and be able to quickly recognize the areas your capital is producing the greatest results on your behalf.
---
About Ellie Perlman
At Blue Lake Capital, Ellie and her team work exclusively with family offices and accredited investors, offering carefully curated investment opportunities that emphasize long-term wealth creation, stability, and risk-adjusted returns. A defining aspect of Blue Lake’s investment strategy is its integration of advanced AI-driven analytics and data science into the entire lifecycle of acquisitions and asset management. By leveraging cutting-edge technology, the firm executes data-driven forecasting on market trends, asset performance, and tenant behavior, ensuring strategic decision-making and optimized returns.
In addition to leading Blue Lake Capital, Ellie is the original founder and host of "REady2Scale - Real Estate Investing" podcast, which provides insights into multifamily real estate, alternative investments, and finance.
Ellie began her career as a commercial real estate attorney, structuring and negotiating complex transactions for one of Israel’s leading development firms. She later transitioned into property management, overseeing over $100M in assets for Israel’s largest energy company.
Ellie holds a Master’s in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.
You can learn more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com.