Lesson 1: Embracing Change
For instance, during the 2008 real estate market crash in the US, many investors suffered significant losses. However, those who maintained their composure and understood that the market would eventually rebound were able to capitalize on the opportunities that emerged. By staying calm and keeping a long-term focus, they weathered the storm and ultimately came out ahead.
This principle applies not only to real estate but also to life in general. Ups and downs are a part of the journey, but it's crucial to remember that nothing lasts forever. By embracing change and staying committed to our goals, we can conquer any obstacle.
"By embracing change and staying committed to our goals, we can conquer any obstacle."
Lesson 2: The Power of Patience
Cyclicality is a fundamental characteristic of the real estate industry. Markets go through ups and downs, and properties may not always perform as expected. However, patience is the key to successfully navigating these cycles.
As an investor, I've come to understand that true cyclicality in real estate means having the patience to wait for the market to rebound. While some assets may experience temporary setbacks, history has shown that they tend to recover and thrive over time. By exercising patience, we can make more informed decisions about when to exit investments or make strategic moves.
For instance, I once invested in a property located in a down market. The property's performance was lackluster, and I was tempted to sell it at a loss. However, I chose to be patient and wait for the market to improve. Sure enough, as the market eventually rebounded, I was able to sell the property for a profit.
If you're involved in real estate investing, it's vital to remember that patience is a virtue. The market will experience fluctuations, but by staying calm and focused on the long-term, you'll be rewarded.
Lesson 3: Family as the Foundation
Becoming a mother has profoundly shaped my perspective on life. It has reinforced the importance of family and the immeasurable joy they bring. Family serves as the bedrock of true happiness and fulfillment.
As a businesswoman, it's easy to get caught up in the pursuit of success. However, it's crucial to strike a balance. I've learned the significance of making time for family, even during busy periods. Prioritizing my family's needs over my own has become a guiding principle.
For example, there was a recent work trip I had to take. Although I was excited about the opportunity, I also felt a hint of nervousness about leaving my family behind. Nevertheless, I recognized the importance of the trip and made the most of it. I spent quality time with my colleagues, absorbed valuable knowledge, and returned home feeling refreshed and invigorated.
Upon my return, the warm welcome from my family reminded me of what truly matters in life.
Family should always be a priority, as they provide the ultimate source of happiness and purpose. Making time for your loved ones is a decision you'll never regret.
Key Takeaways:
- Learning to embrace change is vital for continued growth.
- "Wins" in real estate nearly always require patience.
- Keeping your priorities balanced, especially with your family, creates a truly rich life.
In my 41 years of existence, I've gathered invaluable lessons that have shaped my personal and professional journey. Understanding that nothing lasts forever empowers us to make decisions based on long-term perspectives rather than short-term fears. Patience allows us to navigate the cyclical nature of real estate and wait for the right opportunities to emerge. Lastly, prioritizing family reminds us of what truly matters and brings us the greatest joy and fulfillment.
I hope you find these lessons helpful in your own life, and encourage you to also reflect on your own life and success in the midst of an interesting time in real estate. If you have any questions or would like to connect, please feel free to reach out to me.
As always, Be Bold, Be Great, and Keep Pushing Forward!
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About Ellie Perlman
Ellie Perlman is the founder and CEO of Blue Lake Capital, a woman owned multifamily real estate investment firm focused on partnering with family offices and accredited investors to build and preserve generational wealth. Since its founding in 2017, Blue Lake has successfully acquired and operated multifamily assets across high-growth U.S. markets, completing $1B+ in transactions.
At Blue Lake Capital, Ellie and her team work exclusively with family offices and accredited investors, offering carefully curated investment opportunities that emphasize long-term wealth creation, stability, and risk-adjusted returns. A defining aspect of Blue Lake’s investment strategy is its integration of advanced AI-driven analytics and data science into the entire lifecycle of acquisitions and asset management. By leveraging cutting-edge technology, the firm executes data-driven forecasting on market trends, asset performance, and tenant behavior, ensuring strategic decision-making and optimized returns.
In addition to leading Blue Lake Capital, Ellie is the original founder and host of "REady2Scale - Real Estate Investing" podcast, which provides insights into multifamily real estate, alternative investments, and finance.
Ellie began her career as a commercial real estate attorney, structuring and negotiating complex transactions for one of Israel’s leading development firms. She later transitioned into property management, overseeing over $100M in assets for Israel’s largest energy company.
Ellie holds a Master’s in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.
You can learn more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com.
*The content provided on this website, including all downloadable resources, is for informational purposes only and should not be interpreted as financial advice. Furthermore, this material does not constitute an offer to sell or a solicitation of an offer to buy any securities.
