$1B+ IN MULTIFAMILY.
BUILT FROM ZERO.
OPEN TO YOU.

 

Ellie Perlman built Blue Lake Capital from no investors, no network, and no family money into a $1B+ multifamily platform with 30%+ net returns to investors. MIT-trained. Forbes-published. Radically transparent. Now open to accredited investors starting at $50K.



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THE ELLIE PERLMAN STORY

Ellie - Circular Headshot

I started Blue Lake Capital in 2017 with zero investors, zero deals, and zero industry connections. I'd just finished my MBA at MIT Sloan after practicing law in Israel for a decade. Everyone told me I was crazy to leave a stable career to buy apartment buildings in a country where I had no network.

 

Nine years later: $1B+ in transactions. 4,100+ units across the Sun Belt. 30%+ net returns to investors. Inc. 5000 two years running. 60+ Forbes articles. 500+ podcast episodes. And a 78% repeat investor rate because the people who invest with us come back.

 

I built this the hard way through content, transparency, and delivering on every promise. No institutional backing. No family office seed capital. Just results.




Our Platform Advantage

Blue Lake Capital is a minority woman-owned multifamily investment manager focused on high-growth U.S. Sunbelt markets. Since 2017, we have executed nearly $1B in multifamily transactions and evolved from an operator into an institutional-grade platform with unified systems across acquisitions, asset management, construction procurement, compliance, and investor operations.
 We deliver repeatable performance through governance discipline, data-driven decisions, and operational control.

30%


IRR NET TO INVESTORS

 

 

1.67x


EQUITY MULTIPLE
NET TO INVESTORS

 

 

33%


AAR NET TO INVESTORS

 

 

150+


COMBINED YEARS OF EXPERIENCE

 

 

Our Investment

PHILOSOPHY

Discipline. Downside Protection. Long-term Stewardship.
Blue Lake focuses on acquiring well-located, cash-flowing multifamily communities in high-growth Sunbelt markets. Our philosophy centers on disciplined underwriting, conservative structuring, and a commitment to protecting investor capital across cycles.

Discipline. Downside Protection. Transparent Stewardship.

 

We acquire well-located, cash-flowing multifamily communities in high-growth Sunbelt markets. Every investment is underwritten conservatively, structured prudently, and managed with a single goal: protect investor capital first, then grow it.

 

We underwrite 50 deals for every 1 we buy. We use long-term fixed-rate debt with no floating-rate surprises. And we communicate monthly, not quarterly, because our investors deserve to know exactly how their capital is performing.




INVESTMENT

PHILOSOPHY

Our Investment Focus

Apartments surrounded by bushes

WE STRESS-TEST EVERYTHING

Every deal must survive our worst-case scenario - rising expenses, flat rents, higher vacancy before we commit a dollar. That's why we've never lost investor capital. Not during COVID. Not during the rate spike.

Row of homes with green lawns

WE USE FIXED-RATE DEBT. ALWAYS.

While operators with floating-rate loans were handing keys back to lenders in 2023, our portfolio was stable. Fixed debt means no surprises, no refinancing panic, no balloon payment stress.

Red Brick Home with Flowering trees

WE OVER-COMMUNICATE

Monthly reporting. Immediate communication when something changes. Investors don't leave sponsors because of problems. They leave because of silence. We don't do silence.

 

CAPITAL PARTNERSHIPS

Accredited Investors

Direct access to institutional-quality multifamily deals. Minimums starting at $50K. Full transparency, quarterly reporting, and personal communication with our team.

Family Offices

Flexible structures designed for long-term capital and principal alignment.

INSTITUTIONaL INVESTORS

Commingled funds and separate accounts structured for institutional governance and transparency.

Strategic JV Partners

Programmatic operating partnerships with aligned economics and repeatable execution.

READY TO INVEST WITH SOMEONE
WHO'S DONE IT $1B+ TIMES?

 

Whether you're a family office, institutional allocator, or accredited individual investor, we'd like to hear from you. Ellie and the team respond personally within 24 hours.

 

 

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