The Further You Look Ahead, The Better Your Performance Will Be
When I was driving on the race track at a very high speed, maneuvering and pushing my limits on the road, the main lesson that I learned is that I gained confidence in my abilities only after I understood the road and the different challenges that I met going forward. Knowing what was waiting for me around the corner improved my performance and I was able to apply all of the lessons that I had learned that day.
The same principle applies when it comes to real estate investing. As a passive investor, you need to closely examine the business plan and make sure it is forward-looking in the near future, while still always having a plan B in case of an economic downturn. Look at the deal’s sensitivity analysis and determine if it still works if the exit occurs during another recession. Looking at a new deal and verifying the worst-case scenario will make sure you invest in the right deals and improve your returns.
Make Sure You Have a Security Wall, But Don’t Focus on It While Driving
One of the main lessons but I remember from that day came from one of my instructors, who tried to instill confidence in me by assuring me there is a wall around the race track. He said: “You have a security wall, but when you’re out there driving do not focus on the wall, because you are very likely to crash right in it.” So, I did. Knowing that I had the wall made me feel confident about driving fast and I was able to trust the car’s ability to perform. At the same time, though, I wasn’t looking for the wall and didn’t focus on its existence, which would’ve taken my focus away from the track.
CPR Is Key When Something Goes Wrong (Correct, Pause, Recover)
An interesting technique to deal with an obstacle is the CPR method presented by my instructor: don’t freak out if something went wrong. You’ve got to correct the mistake (straighten your car if it goes sideways for instance), pause for a second to process what happened, and then recover by continuing to drive. Simple? Yes. Hard to implement on the field? Absolutely. When I screwed up in the field, my go-to method was to stop the car completely to re-evaluate my mistake. But after a few times, I noticed that this method was slowing me down. It was much better when I switched to CPR. When I made a mistake by driving too slowly, I corrected myself by driving faster – even though my instinct was to stop – then paused for a second to think about what just happened, and kept driving. It was a much better method, and it didn’t force me to stop when I was confused or afraid.
Summary
Just like driving, real estate investing is a sport. You must make sure you have the right knowledge and support to let you achieve new endeavors, as well as be prepared for when you encounter obstacles. It’s all about having the right support system and concurring your fears. Both are essential for success in racing, real estate investing, and life in general.
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About Ellie Perlman
At Blue Lake Capital, Ellie and her team work exclusively with family offices and accredited investors, offering carefully curated investment opportunities that emphasize long-term wealth creation, stability, and risk-adjusted returns. A defining aspect of Blue Lake’s investment strategy is its integration of advanced AI-driven analytics and data science into the entire lifecycle of acquisitions and asset management. By leveraging cutting-edge technology, the firm executes data-driven forecasting on market trends, asset performance, and tenant behavior, ensuring strategic decision-making and optimized returns.
In addition to leading Blue Lake Capital, Ellie is the original founder and host of "REady2Scale - Real Estate Investing" podcast, which provides insights into multifamily real estate, alternative investments, and finance.
Ellie began her career as a commercial real estate attorney, structuring and negotiating complex transactions for one of Israel’s leading development firms. She later transitioned into property management, overseeing over $100M in assets for Israel’s largest energy company.
Ellie holds a Master’s in Law from Bar-Ilan University in Israel and an MBA from MIT Sloan School of Management.
You can learn more about Blue Lake Capital and Ellie Perlman at www.bluelake-capital.com.