---
title: Insights
---

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---

# INSIGHTS

### REady2Scale PODCAST

 

Hosted by Ellie Perlman, REady2Scale covers multifamily investing, market trends, tax strategy, and the real-world lessons of building a billion-dollar real estate platform. No fluff. No pitches. Just honest analysis from an active operator.

 

New episodes weekly. Subscribe wherever you listen.

 

[YouTube](https://www.youtube.com/@bluelakecapital9003) <https://open.spotify.com/show/033kMUqcQJCvdJFpmVfV6A?si=pg0rbJCOQnibsVgtTCu68A>• [Apple Podcasts](https://podcasts.apple.com/us/podcast/ready2scale/id1896938095) • [Spotify](https://open.spotify.com/show/033kMUqcQJCvdJFpmVfV6A?si=pg0rbJCOQnibsVgtTCu68A)

##### **PUBLISHED IN FORBES**

60+ articles on real estate investing, market strategy, and wealth building. Ellie Perlman is a Forbes contributor and Forbes Business Council member.

 

**RECENT ARTICLES:**

• [8 Mistakes First-Generation Family Offices Make](https://www.forbes.com) (Sep 2025)

• [How Family Offices Use Real Estate To Hedge Wealth](https://www.forbes.com) (Jun 2025)

 

[**View all Forbes articles →**](https://www.forbes.com/councils/forbesbusinesscouncil/people/ellieperlman/)

---

##### **IN THE MEDIA**

Featured in Forbes, Yahoo Finance, Globe Street, and as a guest on 30+ real estate investment podcasts including Michael Blank's Apartment Building Investing, Kevin Bupp's Real Estate Investing for Cash Flow, and more.

 

 

 

 

 

##### **STAY IN THE LOOP**

Get Ellie's market insights delivered to your inbox. No spam. No pitches. Just smart analysis.

<https://bluelake-capital.com/contact-us?hsLang=en>

---

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