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Retail Real Estate (Still Worth It?)

Retail Real Estate (Still Worth It?)

REady2Scale - Real Estate Investing
2025-06-2533 min
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In this episode of REady2Scale - Real Estate Investing, I dive into the complexities and opportunities within retail real estate with Babak Zaei, founder of BrandView Incorporated. Despite the negative perception of retail investments, Babak explains how various retail segments, like neighborhood and mixed-use properties, offer promising prospects. We discuss the evolving landscape of retail, driven by consumer demand for services and experiences, and how this shift presents new investment opportunities. Babak shares insights on revitalizing overlooked properties and the importance of understanding local consumer behavior. We also explore strategies for working with tenants amid economic pressures and the art of creating vibrant, community-focused retail spaces. Join us as we uncover whether retail real estate is still worth the investment.