
REady2Scale - Real Estate Investing
InvestingEntrepreneurship493 episodes
Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market.
Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart...Show more
Latest episode
All Episodes
.png)
Data Centers, Multifamily, The Fed, & Asset Values (Oh My)
46 min 29 sec
In this episode of REady2Scale, Jeannette Friedrich sits down with Norm Miller, Vice President of the Hoyt Institute of Real Estate, seasoned researcher, and long-time advisor in real estate analytics and technology. With over four decades of experience, Norm shares practical lessons on spotting opportunity in every stage of the cycle, navigating today’s uncertainties, and understanding where the next decade’s investment potential may lie.
Key takeaways from this episode include:
- Why successful investors always see opportunity in both upturns and downturns
- The next big play in real estate: why data centers could dominate the coming decade
- Practical insights on separating cyclical “noise” from true structural market shifts
- The importance of conservative capital stacks in uncertain environments
- How federal policy, tariffs, and interest rates filter down to cap rates and asset values
- The overlooked impact of immigration, payroll, and construction costs on multifamily supply
- The role of PropTech and AI in reshaping underwriting, management, and investor reporting
- Why credibility and local expertise matter more than models alone when investing
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶.Play episode
View details
.png)
5 Ways LPs Protect Their Real Estate Investments
9 min 37 sec
In this episode of REady2Scale - Real Estate Investing, we delve into the essential strategies Limited Partners (LPs) can utilize to safeguard their real estate investments. Join me, Jeannette Friedrich, as I explore five pivotal methods for protecting your assets, from individual investments to utilizing LLCs and trusts. We'll discuss how each approach not only reduces liability but also considers tax implications and aligns with your long-term financial goals. Whether you're an experienced investor or just starting, understanding these protective measures is crucial for optimizing your portfolio. Tune in as we equip you with the knowledge to enhance your real estate investment journey.Play episode
View details

How “Private Clients” Invest (and Don’t) & Why
35 min 13 sec
In this episode of Ready2Scale, we dive into the intricate world of private client investments with Brian Doyle, Managing Director of Capital Markets at CBRE. Join me, Jeannette Friedrich, as we explore the evolving landscape of multifamily investments and uncover the myths surrounding private clients' decision-making processes. Brian shares valuable insights on market indicators, the importance of return on equity, and how current economic conditions are shaping investment strategies. We discuss the types of deals that are gaining traction and those that are being overlooked, as well as the impact of emerging technologies like AI on underwriting and asset management. Tune in for expert perspectives that can empower your investment journey and help you navigate the complexities of the multifamily market.Play episode
View details

Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio
5 min 36 sec
Just like weeds can overtake a thriving garden, hidden risks can creep into your real estate portfolio and compromise everything you’ve built. In this episode of REady2Scale, Jeannette Friedrich draws a powerful analogy between gardens and portfolios to highlight how “weeds” or overlooked risks can creep in and compromise performance. She walks through five key portfolio risks investors need to identify early and manage effectively to ensure long-term success.
Key Takeaways:
- Why over leverage is one of the most dangerous risks and how to mitigate it with cash reserves, fixed rate debt, rate caps, and stress testing.
- The importance of diversification across markets, operators, and asset classes to avoid concentration risk.
- How neglecting asset management can erode NOI and property value, and what proactive steps to take with reporting, metrics, and property managers.
- Why chasing “shiny object” investments outside your expertise can be risky, and how to stay disciplined with your investment thesis.
- The role of tax strategy in maximising returns, including cost segregation, bonus depreciation, and 1031 exchanges.
By the end of the episode, you will have a practical framework for spotting and removing portfolio “weeds” before they undermine your hard work, ensuring a stronger and more resilient investment harvest.
Timestamps
00:00 Introduction: Gardening and Real Estate
00:59 Weed #1: Over Leveraging Risks
01:54 Weed #2: Concentration Risk
02:30 Weed #3: Neglecting Asset Management
03:29 Weed #4: Chasing Shiny Objects
04:04 Weed #5: Ignoring Tax Strategy
Are you REady2Scale Your Multifamily Investments?
Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.
Credits
Producer: Blue Lake Capital
Strategist: Syed Mahmood
Editor: Emma Walker
Opening music: Pomplamoose
*𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶.Play episode
View details

Why 92% of Brokers Fail (And What Investors Should Learn From It)
31 min 26 sec
In this episode of REady2Scale, we explore the startling statistic that 92% of brokers fail and what investors can learn from their challenges. Join me, Jeannette Friedrich, as I sit down with Joe Killinger, a seasoned real estate professional who has successfully launched multiple companies. Together, we delve into the essential frameworks for success in real estate and beyond, emphasizing the importance of consistency, relationship-building, and understanding local markets. Joe shares his insights on navigating the evolving brokerage landscape and offers advice for both new and seasoned investors. Tune in to uncover strategies that can help you thrive in the competitive world of real estate investing.Play episode
View details
More episodes